Advertising and sponsorship guidelines

Advertising and sponsorship are important to The Practitioner, allowing the journal to reach wide audiences and further develop our editorial services to health professionals in accordance with our mission and responsibilities as a contributor to major international databases of clinical literature.

These guidelines are to ensure that commercial business does not compromise The Practitioner's editorial values and responsibilities to readers, users, and the clinical literature. Readers and users expect The Practitioner to be editorially independent, trustworthy, and have integrity.

  • The Practitioner accepts advertising for products and services that are of interest to users in their professional and private lives.
  • The Practitioner does not allow advertising or sponsorship to influence editorial decisions
  • Advertising and sponsorship are subject to editorial oversight. We reserve the right to accept or reject advertising proposals.
  • Advertisements must comply with the relevant laws, regulations and industry codes for the geographical area it is intended for and we must be advised on what countries an advertisement cannot appear in.
  • Print advertising is intended for a UK audience.
  • Users should immediately be able to distinguish between advertising, advertorial and editorial content
  • Sponsored content should clearly be identifiable as sponsored. The nature of any commercial relationship must be transparent to our users. Surreptitious or subliminal advertising is not allowed.
  • Online advertising or sponsorship should not impede users’ access to editorial content or be distracting from it.

(Some Google Adsense advertisements are served to a very limited number of positions on an experimental basis) 

Contact for print advertising

Last modified 9/10/2019